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Optimize how you talk to those who matter.

I work with companies to build new or improve existing marketing and communications. Specializing in small to mid-sized professional services and growing organizations.

Laura is an incredible talent. She worked with me to build the marketing function from the ground up at a rapidly growing tech start-up. She had the unique ability to quickly assess and understand the needs of our rapidly growing company. She rolled up her sleeves and jumped right in to deliver excellent, creative work across channels."

Caroline L.

Head of Marketing

With Laura, what you will get is a rare, multi-talented professional...extremely flexible, adaptable, patient, composed, well rounded and a sponge. She excels in so many different areas of the marketing mix, it's remarkable. Laura is very creative but also great with strategy,  planning and numbers." 

Amanda T.

EVP, Client Services

Flexible marketing and communications consulting that meets your needs.
Image by Slava Auchynnikau

Strategy & Planning

Strategic Planning, Goal-Setting,

Auditing & More

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  • Lead Generation and New Client Goals

  • Defining and Communicating Your Unique Value Proposition

  • Understanding and Segmenting Your Audience

  • Business Strategy and Marketing Alignment

  • Auditing Existing Marketing

  • Auditing Existing Corporate/Internal Communications

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Image by Aaron Burden

Channels & Campaigns

On Demand Print & Digital

Deliverables

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  • Websites 

  • Social Media Channels

  • Newsletters and Publications

  • Pitch and Portfolio Decks

  • Brochures, Flyers and White Papers

  • Writing and Editing

  • Proposals and Packages

  • Internal Communications

  • Corporate Templates

  • Brand Standards

Image by Dylan Sauerwein

White Box

Conversation on Marketing Strategy, Your Existing Stack & More

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Sometimes it's better to start with a white box and draw the lines of what you need, together. 

 

Let's have a dialogue about what your goals are and how you want your communications to perform.

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About

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  • LinkedIn

My expertise and deep understanding of strategic communications ensures that you receive real and direct solutions that are tailored to your company's unique goals. My approach is "narrow and deep", focusing on the people who matter and designing for simplicity. I've been practicing marketing since 2009, working alongside heads of business to build powerful marketing, brand and communications campaigns and standards that create growth and value, both internally and externally. 

 

Recent work has been in small to medium sized businesses, focusing on professional services and those in growth stages, creating new and improving existing communication channels and campaigns. I began my career in big corporate marketing but enjoy the experience of being hands-on in a rapidly changing environment. Experience spans industries such as real estate, construction, big data, creative agency, law and non-profit. 

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My educational background includes an MBA and a MS in Integrated Marketing Communications, as well as a Bachelor's in Journalism.

 

Get in touch to learn how I can help your team today. Laura Martini Marketing. 

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